There’s nothing like a good story. One of my favourite characters on the TV show Seinfeld is Mr. Peterman. He has the most amazing stories that nobody ever wants to hear. Probably because they are always about him. It’s a mistake many case study writers make. The case study should be about the problem solved and not the problem solver.
Make it easy to scan or speed read your pages and do it today!
How long do you think someone spends on your website before they make up their mind? 30 seconds, 15 seconds..... more like about three or four! If they don’t see what they like, they’re already thinking about where they can get a better offer.
Yes, this is about headings. Sterile headings like ‘welcome’, ‘homepage’, ‘about’ will do you no favours. If you’ve got something to say, just say it!
Well, I do and I don’t but if I can stop them from filling my inbox, I’ll be happier. Every day, folk like me will lecture/pontificate/advise our clients on ‘target audience’.
I often wonder about spammers. Who is their target audience? I tell clients all the time to picture their target demographic. Get a real feeling of who they are. If you’re a spammer, I imagine your ideal customer might write a letter to you like this…
You don’t mean to but it’s possible some of your potential customers look at your website and feel a little sad. They have come to you with an open wallet and a need to be understood.
In the people vs. robots war, it’s important to make sure the people win but we have to throw the SEO bots a bone now and again.
Many, many years ago when I was in primary school, I had a teacher who looked out the window most days after dinner, would pause thoughtfully and say….' put this word in an everyday sentence.. ‘. He’d then choose a random word, sing it out like a morning radio DJ and sit down to read the paper (dramatisation, may or may not have happened).